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We develop next generation business ideas and bring them into reality.

We believe in thinking sharp and moving fast.

Philosophy

We live in a state of constant transformation

All value chains are changing. All businesses need to identify potential markets, rethink business models, use their existing position as a platform to reach new heights. NEW brings the startup spirit into established corporations. Sometimes we bring our own ideas to the table, or take leading executive roles in promising startups. Sometimes we help new spinoffs evolve from within an existing organisation. Sometimes we identify potential within an existing larger organisation that, given a team with hands-on expertise, can be turned into gold.

NEW is not a consultancy agency

We do not believe continuous re-negatotiation of terms and sleepwalker incentives. We prefer skin in the game and the freedom to iterate and pivot. Why? Because the landscape is constantly shifting. Trust and transparency are essential values. What we bring to the table is sharp minds, forward leaning project management and improvisational abilities. We define shared high-level objectives together with our selected industrial and financial partners. Then we take on different management roles, and bring the project into the fast lane.

We always find smart paths through a shifting reality

We are wayfinders. But we do not stop by the signpost. We prefer walking the full distance - all the way to running business. Have you identified a promising market? Do you carry an unfulfilled idea? Is your company surrounded by a growth potential you are unable to reach? Can your technology be repurposed or built upon to become an independent business area? Is your startup at a standstill? NEW can provide you with true entrepreneurial spirit. We find the ideas that differentiate and turn them into companies for the future.

Entrepreneurial spirits with experience and creativity.

People

Tore Totland

Co-founder / CEO

Tore is an experienced management consultant and impatient business developer. He has been working with international growth companies for two decades, and served in the role of business development in several sectors, including finance, logistics and waste management.

tore@new.no
+47 952 61 238‬

Henrik Lie-Nielsen

Co-founder / Chairman

Norwegian investor and entrepreneur. Known for sharp analytical mind, and deep understanding of the impact of emerging technologies. Built several successful businesses in Norway. Experience from business consulting, complex technology projects, and fintech solutions.

henrik@new.no
‭+47 924 04 152‬

Anders Waage Nilsen

Partner / Project developer

Serial entrepreneur and business developer with strong communication skills. Experience from business development and project management in a wide range of sectors, including media, tourism and web technology. Former digital agency manager in Netlife. Technology columnist in dn.no, the leading business newspaper in Norway.

anders@new.no
‭+47 918 14 356‬

Hans Kristian Aas

Partner / Project developer

Innovative technologist and strategic designer with broad expertise within artificial intelligence and other disruptive technologies. Former Futuretech lead at Accenture Nordics. He has been involved in innovative, complex projects within banking, insurance, telecommunication, automative and energy.

hans@new.no
+47 920 56 108

Stian Osmundsen

Partner / Project developer

Engineer with background from product development, project- and operations management, financial reporting, digital transformation and strategy development. Industrial experience and proven record of business development and continuous improvement.

stian@new.no
+47 481 55 511‬

Harald Mowinckel Troye

Board member

Experienced Board Member with a demonstrated history of working in the financial services industry. Skilled in Investor Relations, Banking, Entrepreneurship, Venture Capital, and Asset Management. Strong business development professional with a MBA focused in Finance from University of Southern California - Marshall School of Business.

harald@troye.no
‭+47 900 24 397‬

Joel Sundström

Project developer

Joel leads NEW’s artificial intelligence initiative, bringing innovative technology and data-driven problem solving to the world. He has a deep financial services expertise, and has worked across most different product areas and parts of the value chain. Joel is fascinated by how creative methods like design thinking can be combined with new technologies to bring cutting-edge innovation into reality.

joel@new.no
+47 976 00 490

We search ideas that scale and make an impact.
If we press play, things happen fast.

Projects

Data platform for urban waste management

Company: WasteIQ

State: Early stage

In collaboration with BIR, the regional waste company in Bergen, Norway, we build a cloud based platform to handle urban waste transactions and enable a more circular economy. Integrates seamlessly with several different smartwaste technologies and CRM systems. Supports PAYT (pay-as-you-throw) business models that increases recycling rates with 25-40%.

New standard for parking technology

Company: SesamSesam

State: Running business

We believe the future will soon set a new standard and convenience for parking technology. Parking is the first part of many customer’s journey and combining parking with ecommerce will revolutionise the experience. NEW is working with SesamSesam and their already unique technical platform. Together we are aiming  to build the new technical standard together with partners.

Gaming platform for fun learning and complex strategic simulations

Company: Turbo Tape Games

State: Running business

Turbo Tape Games is a new breed of companies called EdTech - combining advanced gaming and education. The team consists of expert storytellers that put together love for entertainment and education in a quest to solve important challenges. The company provides solutions to a broad range of clients, including naval, aero defence and science fairs. NEW is part of the company leadership. Our focus is on positioning the company for geographical and economical growth.

Mobility in a new way

Company: imove

Website: imove.no

State: Early stage

NEW works with the car industry, which is going through disruptive changes in every aspect. The innovation is called imove. imove is a mobility concept that eases the life of car owners, users of public transportation and other forms of transportation. It also builds an eco system for the traveller - building value for both the customer and imove’s partners. imove’s first launched service is a car subscription that gives the user full flexibility and no hassle. Benefits for the user includes access to a fleet of attractive electrical cars for everyday use, and the flexibility to change to another car such as a SUV when they want to. imove is a new generation cartech company, filled with tech-savvy people passionate about cars. We focus on simplicity, transparency, flexibility and being environmentally friendly. imove is open to all types of partners, so don’t hesitate to reach out.

The International Payment challenger

Company: ZTL Payment Solution

State: Early stage

ZTL Payment Solution is a disruptive startup using smart technology and a broad global network to make it cheaper and faster to move money across borders. ZTL is levelling the playing field between small enterprises and large financial institutions, and giving their customers a competitive edge when importing and exporting goods. NEW is responsible for the technology, building a global game changer in cross-border payments. ZTL should be on every venture fund’s watch list. More to come!

AI Payments

Company: AI payments

State: Early stage

Payment providers have some of the most valuable data in the world to offer better end-user services. NEW is about to launch an AI company specialized in Payments. With an amazing set of partners, this Nordic company is heading straight for a global footprint. Working with the largest and very best payment players, we are bringing analytics and insights into their strategic choices. Want to get in - let us know.

Intelligent robo advisory

Company: Quantfolio

Website: quantfol.io

State: Running business

Quantfolio uses artificial intelligence and quantitative techniques to provide robo advisory for customers or super powers for asset managers. The solution uses a vast number of data sources to predict macro-economic trends and asset prices. A robo advisor can based on this give recommendations that can be customized to every customer's risk profile. NEW has invested in the company, helps Quantfolio scale globally and does joint product development.

Do you see an opportunity?
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